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Thirst for new experiencesThe changing lifestyle preferences of people around the world is driving significant growth in the global urban tourism market. As people have higher disposable incomes and more paid leave opportunities, they are prioritizing unique experiences while traveling over conventional vacation activities. This thirst for new experiences is leading more tourists to flock to major cities instead of traditional beach or nature destinations. Cities now offer an enormous variety of attractions that continually evolve and new hotspots emerge. Be it diverse cuisines, vibrant arts and culture scenes, intriguing architecture and infrastructure, trendy retail and nightlife or myriad niche experiences - global cities have it all and then some. The concentrated nature of all these urban pleasures within walkable areas adds to city breaks being action-packed yet convenient. Further, improving connectivity makes cities more accessible than ever before. These compelling advantages are drawing tourists in droves to metropolitan areas worldwide.
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