UPRIGHT EXERCISE BIKE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Market News

Recent Developments

New product launches

• In September 2022, Echelon Fitness announced the launch of its new EX-Prime Smart Connected Bike. The bike features magnetic resistance, Bluetooth connectivity, and tablet holder. It provides on-demand classes and personalized performance tracking for home workouts. Echelon Fitness is a company that specializes in manufacturing fitness equipment and providing digital fitness classes.
• In June 2021, NordicTrack launched the Commercial S22i studio cycle, featuring a rotating screen, auto-adjusting resistance, and global ride classes. It provides an immersive riding experience at home. NordicTrack is a well-known American company that has been manufacturing exercise equipment since 1975.
• In January 2022, ProForm launched the new Carbon T7 Smart Bike, featuring 24 digital resistance levels, Bluetooth connectivity, and 10-inch HD touchscreen. It provides on-demand workout content and personalized performance tracking. ProForm is a company that specializes in manufacturing and marketing home fitness equipment, including treadmills, ellipticals, bikes, rowers, and more.

Acquisition and partnerships

• In March 2022, iFIT acquired Sweat, a leading fitness app, to boost its digital fitness platform. The acquisition strengthened iFIT's on-demand and live classes. iFIT is a leading health and fitness platform. All coming together to create health and fitness experiences that are unique and immersive. iFIT is how our growing community of over 6.4+ million Total Members and 1.5+ million Interactive Fitness Subscribers in 120 countries connect with 180 world class trainers.
• In July 2022, Nautilus acquired VAY, an AI-powered fitness coaching platform. The acquisition bolstered Nautilus' digital offerings and customer experience. Bowflex, Inc., formerly Nautilus, Inc., located in Vancouver, Washington, United States, is the American worldwide marketer, developer, and manufacturer of fitness equipment brands BowFlex®, Schwinn®, and JRNY®, its adaptive fitness platform.
• In August 2021, Peloton acquired Otari, a tech start-up, to reinforce its gaming, music and social media capabilities. The acquisition helped Peloton expand its member engagement options. Peloton Interactive, Inc. is an American exercise equipment and media company based in New York City. The company's products are stationary bicycles, treadmills, and indoor rowers equipped with Internet-connected touch screens that stream live and on-demand fitness classes through a subscription service.