UNDER EYE SERUM MARKET regional analysis

Regional Analysis

Need a Different Region or Segment? Customize now

North America Under Eye Serum Market Trends

The North America region is expected to dominate the under eye serum market, securing 35% of the market share by the end of 2025. Meanwhile, North America's strong position in the market can be credited to significant consumer expenditure on personal care and beauty products. Consumers in this region are known for quickly embracing new cosmetic advancements. Additionally, the presence of major brands such as StriVectin has contributed to widespread product visibility and easy accessibility.

Asia Pacific Under Eye Serum Market Trends

Asia Pacific is projected to hold 25.5% of the under eye serum market share by the end of 2025. The Asia Pacific region is expected to exhibit the fastest growth driven by rising disposable incomes, increasing awareness about self-care routines, and growing popularity of Korean and Japanese beauty trends. Developing markets like India and China are emerging as lucrative opportunities for under eye serum brands.

Under Eye Serum Market Outlook for Key Countries

U.S. Under Eye Serum Market Trends

The U.S. is a leading market for under-eye serums, driven by growing awareness about skincare and the increasing prevalence of under-eye issues such as dark circles and puffiness. The market benefited from the rise of social media influencers promoting specialized skincare products. The U.S. Department of Agriculture (USDA) reported a 14% increase in organic personal care product sales in 2019. This data was highlighted in a report published on February 8, 2021, by the USDA's Foreign Agricultural Service.

China Under Eye Serum Market Trends

The China under eye serum market is expanding rapidly, fueled by rising disposable incomes and a growing middle class interested in skincare. The demand for anti-aging products is a significant driver, with consumers increasingly seeking effective solutions for under-eye concerns. The market grew as local brands innovate with natural ingredients to cater to consumer preferences.

Germany Under Eye Serum Market Trends

Germany is a prominent market in Europe for under-eye serums, with a strong focus on sustainability and organic products. The trend towards clean beauty is driving demand, as consumers prefer products free from harmful chemicals. Germany under eye serum market grew due to increasing consumer awareness and government initiatives promoting eco-friendly products.

India Under Eye Serum Market Trends

The under eye serum market in India is witnessing significant growth, driven by the increasing awareness about skincare among consumers. The rise of e-commerce platforms has made these products more accessible. The market is expected to expand as more consumers seek targeted solutions for under-eye issues, supported by the growing influence of beauty influencers.

Brazil Under Eye Serum Market Trends

Brazil is emerging as a key player in the under eye serum market, with a rising demand for skincare products among the younger population. The trend towards natural and organic ingredients is a significant driver, as consumers become more conscious of product formulations. The market grew as local brands such as Nalani Brazilian Coffee Eye Lift Cream launch innovative products tailored to Brazilian consumers' needs.

Need a Different Region or Segment? Customize now

North America Under Eye Serum Market Trends

The North America region is expected to dominate the under eye serum market, securing 35% of the market share by the end of 2025. Meanwhile, North America's strong position in the market can be credited to significant consumer expenditure on personal care and beauty products. Consumers in this region are known for quickly embracing new cosmetic advancements. Additionally, the presence of major brands such as StriVectin has contributed to widespread product visibility and easy accessibility.

Asia Pacific Under Eye Serum Market Trends

Asia Pacific is projected to hold 25.5% of the under eye serum market share by the end of 2025. The Asia Pacific region is expected to exhibit the fastest growth driven by rising disposable incomes, increasing awareness about self-care routines, and growing popularity of Korean and Japanese beauty trends. Developing markets like India and China are emerging as lucrative opportunities for under eye serum brands.

Under Eye Serum Market Outlook for Key Countries

U.S. Under Eye Serum Market Trends

The U.S. is a leading market for under-eye serums, driven by growing awareness about skincare and the increasing prevalence of under-eye issues such as dark circles and puffiness. The market benefited from the rise of social media influencers promoting specialized skincare products. The U.S. Department of Agriculture (USDA) reported a 14% increase in organic personal care product sales in 2019. This data was highlighted in a report published on February 8, 2021, by the USDA's Foreign Agricultural Service.

China Under Eye Serum Market Trends

The China under eye serum market is expanding rapidly, fueled by rising disposable incomes and a growing middle class interested in skincare. The demand for anti-aging products is a significant driver, with consumers increasingly seeking effective solutions for under-eye concerns. The market grew as local brands innovate with natural ingredients to cater to consumer preferences.

Germany Under Eye Serum Market Trends

Germany is a prominent market in Europe for under-eye serums, with a strong focus on sustainability and organic products. The trend towards clean beauty is driving demand, as consumers prefer products free from harmful chemicals. Germany under eye serum market grew due to increasing consumer awareness and government initiatives promoting eco-friendly products.

India Under Eye Serum Market Trends

The under eye serum market in India is witnessing significant growth, driven by the increasing awareness about skincare among consumers. The rise of e-commerce platforms has made these products more accessible. The market is expected to expand as more consumers seek targeted solutions for under-eye issues, supported by the growing influence of beauty influencers.

Brazil Under Eye Serum Market Trends

Brazil is emerging as a key player in the under eye serum market, with a rising demand for skincare products among the younger population. The trend towards natural and organic ingredients is a significant driver, as consumers become more conscious of product formulations. The market grew as local brands such as Nalani Brazilian Coffee Eye Lift Cream launch innovative products tailored to Brazilian consumers' needs.