UNDER EYE SERUM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Under Eye Serum Market, By Product Type (Creams, Gels, Serums, Others), By Ingredient Type (Retinols, Vitamin C, Hyaluronic Acid, Caffeine, Ceramides, Peptides, Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail, Others), By End User (Women, Men, Unisex), By Skin Type (Dry Skin, Oily Skin, Combination Skin, Normal Skin, Sensitive Skin), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Under Eye Serum Market Regional Insights:

North America is expected to be the largest market for Under Eye Serum Market during the forecast period, accounting for over 28.5% of the market share in 2023. The growth of the market in North America is attributed to the high awareness regarding anti-aging products, rising pollution levels, and increasing disposable incomes.
The Asia Pacific market is expected to be the second-largest market for Under Eye Serum Market, accounting for over 41.2% of the market share in 2023. The growth of the market in is attributed to the growing middle class population and increasing spending on personal care products.
The Europe market is expected to be the fastest-growing market for Under Eye Serum Market, with a CAGR of over 16.3% during the forecast period. The growth of the market in Europe is attributed to the strong demand for natural and organic skincare products and innovations by premium skincare brands.

Figure 1. Global Under Eye Serum Market Share (%), by Region, 2023