UNDER EYE SERUM MARKET Size and trends

Under Eye Serum Market Size and Trends

The global under eye serum market is estimated to be valued at USD 4.83 Bn in 2025 and is expected to reach USD 11.22 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 12.8% from 2025 to 2032.

Key Takeaways of the Under Eye Serum Market:

• The creams segment is expected to account for 33.2% of the market share in 2025.
• The retinols segment is expected to hold a 25% share of the market in 2025.
• The supermarkets/hypermarkets segment is expected to hold a 33.4% share of the market in 2025.
• North America is projected to lead the market with a 35% share in 2025, followed by the Asia Pacific region, which is expected to hold a 25.5% share in 2025.

Market Overview:

The demand for under eye serum products is rising significantly due to increasing consumer awareness about the importance of under eye skin care. There is growing adoption of organic and natural under eye serum products among consumers who are more conscious about the ingredients used in personal care products. The global under eye serum market is witnessing notable growth driven by rising concerns over signs of aging such as fine lines, wrinkles, dark circles, and puffiness under the eyes. Manufacturers are focusing on innovation by incorporating novel ingredients, such as hyaluronic acid, caffeine, peptides, and vitamins, in under eye serum formulations to cater to consumer demand. Advanced serum textures are also gaining popularity for their fast-absorbing nature.