Under Eye Serum Market, By Product Type (Creams, Gels, Serums, Others), By Ingredient Type (Retinols, Vitamin C, Hyaluronic Acid, Caffeine, Ceramides, Peptides, Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail, Others), By End User (Women, Men, Unisex), By Skin Type (Dry Skin, Oily Skin, Combination Skin, Normal Skin, Sensitive Skin), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Published In : Jan 2024

Code : CMI6340

Pages :140

Formats :

Excel and PDF

Industry : Consumer Goods

Market News

Recent Developments:

New product launches:

In April 2022, Cetaphil launched the Cetaphil hydrating eye gel-cream containing hyaluronic acid to hydrate the under eye area. Cetaphil is a skincare brand that has been recommended by dermatologists for over 70 years and is used by millions of people with sensitive skin worldwide. The brand was developed in 1947 by an American pharmacist
In January 2022, Neutrogena launched the Neutrogena rapid wrinkle repair retinol under eye cream to help reduce the appearance of fine lines and wrinkles. Neutrogena Corporation, trading as Neutrogena, is an U.S. based company that produces cosmetics, skin care and hair care and owned by parent company Kenvue and is headquartered in Los Angeles, California.
In September 2021, Olay launched the Olay Vitamin C + Peptide 24 under eye gel cream containing vitamin C and peptides to brighten dark circles. Olay specializes in providing skincare products. It offers face cleansers, skin creams, eye creams, and other skin care products. It was founded in 1952 and is based in Mumbai, India.

Acquisition and partnerships:

In June 2022, Perfect Corp. partnered with Estée Lauder to utilize artificial intelligence (AI) and augmented reality (AR) technology for trying on under eye serums virtually. Perfect Corp. is a global leader in providing artificial reality (AR) and artificial intelligence (AI) SaaS solutions to beauty and fashion industries.
In January 2022, ULTA Beauty partnered with Clarins to expand distribution of its eye care products in the U.S. Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is a U.S based chain of beauty stores headquartered in Bolingbrook, Illinois. Clarins is a family-run French multinational cosmetics company, which was founded in Paris in 1954 by Jacques Courtin-Clarins. In addition to manufacturing and selling cosmetics, skincare and perfume products, the company is also a major player in the spa and well-being sector.
In October 2021, Unilever acquired Paula's Choice Skincare, expanding its skincare portfolio with anti-aging serums and eye creams. Unilever plc. is a U.K. based multinational fast-moving consumer goods company founded on September 02, 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. It is headquartered in London. Paula's Choice Skincare is a global cosmetics and skincare company founded in 1995 by Paula Begoun. The company offers a range of products, extensive skincare research, and exclusive online content that empowers consumers to find the best products for their skin.