UNDER EYE SERUM MARKET Challenges and Opportunities

One of the major challenges currently faced by the global under eye serum market is the high cost of premium products. While under eye serums are important for addressing skin concerns like dark circles, puffiness and fine lines, many consumers are hesitant to spend a significant amount of money on these specialized skincare products. This is because under eye serums require costly ingredients like caffeine, hyaluronic acid, peptides, vitamins and botanical extracts to show visible anti-aging effects. As a result, premium serums from high-end beauty brands can cost anywhere between US$ 50 to US$ 100 per small bottle. This price point puts the products out of reach for the average consumer with a limited budget for personal care items.

Market Opportunity - Growing popularity of e-commerce in beauty products

One significant opportunity for the global under eye serum market is the growing popularity of e-commerce platforms for purchasing beauty products. Over the past few years, there has been a major rise in the number of consumers opting to shop for skincare, makeup and other cosmetic items online rather than visiting physical stores. This trend has been further accelerated during the pandemic as people stayed indoors more. E-commerce provides enhanced convenience to consumers as they can easily browse a wide selection of products, read reviews, make comparisons, and purchase items without leaving their homes. It also allows beauty brands to promote and sell their under eye serums to a large international audience. With more consumers getting accustomed to shopping for personal care online, e-tailers are expected to emerge as major sales channels for premium serums in the coming years.