Name: Under Eye Serum Market Companies
Creator: Coherent Market Insights
License: https://www.coherentmarketinsights.com/privacy-policy
Keywords: Under Eye Serum Market Size, Under Eye Serum Market Share, Under Eye Serum Market Trends, Under Eye Serum Market Growth, Under Eye Serum Market Analysis, Under Eye Serum Market Forecast, Under Eye Serum Market Report, Under Eye Serum Industry Report

Market Concentration and Competitive Landscape

Under Eye Serum Market Concentration By Players

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Key Developments:

In June 2022, Perfect Corp. partnered with Estée Lauder to utilize artificial intelligence (AI) and augmented reality (AR) technology for trying on under eye serums virtually. Perfect Corp. is a global leader in providing artificial reality (AR) and artificial intelligence (AI) SaaS solutions to beauty and fashion industries.
In January 2022, ULTA Beauty partnered with Clarins to expand distribution of its eye care products in the U.S. Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is a U.S.-based chain of beauty stores. Clarins is a family-run French multinational cosmetics company, which was founded by Mr. Jacques Courtin-Clarins. In addition to manufacturing and selling cosmetics, skincare and perfume products, the company is also a major player in the spa and well-being sector.
In October 2021, Unilever acquired Paula's Choice Skincare, expanding its skincare portfolio with anti-aging serums and eye creams. Unilever plc. is a U.K.-based multinational fast-moving consumer goods company It is headquartered in London. Paula's Choice Skincare is a global cosmetics and skincare company founded in 1995 by Ms. Paula Begoun. The company offers a range of products, extensive skincare research, and exclusive online content that empowers consumers to find the best products for their skin.

Top Strategies Followed by Global Under Eye Serum Market Players

Established Players: Leading companies in the global under eye serum market heavily invest in research and development to continuously innovate and improve their products.
For example, major brands such as L'Oréal and Estée Lauder allocate over 5% of annual revenues to R&D efforts aimed at developing clinically-proven formulations with active ingredients like caffeine and hyaluronic acid that deliver enhanced anti-aging benefits. This steady innovation allows them to maintain brand loyalty and premium market positioning.
Mid-Level Players: Medium-sized companies look to provide quality serums at affordable price points in order target cost-conscious consumers. They pursue cost leadership by adopting efficient manufacturing processes, private labeling, or outsourcing production to contract manufacturers. For instance, The Body Shop offers under eye gels made with community-fairly traded plant extracts for under US$ 20. Such affordable options have boosted the popularity of serums in emerging markets.
Small-Scale Players: Boutique brands focus on specific customer segments left underserved by larger competitors. For example, RMS Beauty has found success catering exclusively to beauty influencers through innovative products tailored to their aesthetic preferences and lifestyle needs. Another startup, Summer Fridays, differentiates by marketing plant-based options to health-conscious millennial shoppers. Such nuanced niche strategies allow small brands to establish credible market presence.

Emerging Startups - Under Eye Serum Industry Ecosystem

Innovative Technologies: Some startups are developing smart serums integrated with technologies like thermo-responsive powders, light-diffusing micro pigments, or biomimetic polymers that enhance active absorption. For instance, Olly Nutraceuticals uses patented liposomal encapsulation to improve the delivery of high-dose natural ingredients typically unstable in traditional formulations. These innovative solutions could transform serum formulations and treatment outcomes over the long run.

Key Players Insights