The global tuxedo rental market faces significant challenges due to high competition from local rental shops as well as online retailers. Traditional brick-and-mortar rental shops that cater to wedding parties and other formal events continue to provide stiff competition to larger national and global rental chains. These local shops have established deep connections within their communities and often offer personalized service that is hard for bigger chains to replicate. Furthermore, they are able to price more aggressively given their lower operating costs compared to nationwide operators.
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