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North America has dominated the global transcutaneous electrical nerve stimulation market for several years. The region is home to some of the largest medical device companies such as Medtronic, Boston Scientific and Abbott, which have established a strong sales network and brand presence. Additionally, rising healthcare expenditure, growing elderly population suffering from chronic pain and awareness of neurostimulation therapies have fueled market growth. The presence of advanced healthcare infrastructure and availability of reimbursement for TENS devices boost adoption in the U.S.
However, the Asia Pacific region is emerging as the fastest growing regional market attributable to improving access to modern healthcare facilities even in remote areas. Countries like China and India represent huge patient pools suffering from pain due to growing incidence of orthopedic disorders, cancer and neurological conditions. This has prompted local manufacturers to indigenously develop low-cost TENS devices. Their pricing nearly half of international brands has helped penetrate rural regions. Favorable government initiatives supporting medical device exports has helped Chinese companies establish foothold in other Asian and African markets.
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