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Market Challenges: High initial investment requirements

Existing infrastructure in many cities requires upgrades to integrate tram lines which is costly and often faces pushback. Additionally, there is pressure to transition to electric vehicles which trams will have to adapt to with battery or overhead technologies. Ridership declines due to increased adoption of ride-sharing services and e-scooters also threaten revenue. Younger generations appear less interested in public transit relative to past trends. Building tram networks requires extensive planning periods and may lose relevance by the time completed given rapid changes in technology and transit preferences.

Market Opportunities: Expanding tram routes and networks in new cities

Growing urban population demand solutions to traffic congestion which trams can help address. Environmental initiatives are prompting cities to invest in green mass transit networks. Adoption of autonomous driving capabilities could reduce operating costs and improve reliability. 

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