One of the biggest challenges this market faces is the lack of awareness among consumers and dentists. Since these are relatively new devices, most people are unaware of their benefits in treating sleep apnea and snoring issues. Establishing their effectiveness through more high-quality clinical research can help address skepticism. Additionally, the devices can be difficult to get accustomed to due to the foreign feeling. High return rates initially pose business risks for manufacturers. Building patient education and support can boost compliance and adoption rates.
Market Opportunities: Growing demand e-commerce and online shopping
The rise of e-commerce and online shopping has opened new opportunities for the tongue retaining device market to reach more customers. With more people conducting product research and purchases from the convenience of their homes, companies can leverage various online platforms to effectively market and sell their tongue retaining devices. Establishing an online storefront and optimizing products for online discoverability can help companies tap into the fast-growing e-commerce market.
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