THROAT LOZENGES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Regional Analysis

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North America remains the dominant region in the global throat lozenges market and is estimated to hold 34.9% of the market share in 2024. Several leading throat lozenges brands originate from the U.S. and have established a strong distribution network within Canada as well. Along with extensive domestic availability, North America also imports throat lozenges from European countries to meet demand. Changing lifestyles with increased work pressure and pollution have led to rising incidence of throat infections in North America. This has boosted sales of throat lozenges as consumers increasingly rely on over-the-counter medications for quick relief. Leading brands have also improved formulation and introduced new flavors to cater to evolving consumer preferences. Aggressive marketing campaigns coupled with a huge health-aware urban population makes North America an attractive market for throat lozenges companies.

Asia Pacific region has emerged as another significant and fast-growing market for throat lozenges globally. China dominates the Asia Pacific throat lozenges market due to its enormous population size and rapid economic expansion in recent decades. Rising disposable incomes have improved spending ability on healthcare products. This trend, along with increasing awareness about throat infection treatment options, has boosted demand for throat lozenges in the region. Countries like India and Indonesia are major contributors to the throat lozenges market growth in Asia Pacific. Their large young demographics and improving access to affordable medicines are drawing both international and local throat lozenges manufacturers. Leading players from Western markets are setting up manufacturing facilities in Asia to capitalize on the opportunities. This has made throat lozenges widely and economically accessible, meeting the needs of price-sensitive consumers. Rapid urbanization and changing consumer health habits also drives the Asia Pacific throat lozenges market growth.