THROAT LOZENGES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

One of the major factors hampering the growth of throat lozenges market is the potential side effects associated with medicated lozenges. Many throat lozenges contain active ingredients like menthol, eucalyptus oil or benzocaine, which are meant to temporarily relieve sore throat symptoms. However, these ingredients can potentially cause mild to moderate side effects in some individuals. For example, menthol is a decongestant and topical anesthetic that may irritate the throat, if overused. In 2021, according to a report published by the American Academy of Family Physicians,  prolonged use of benzocaine lozenges causes injuries to the esophagus in rare cases. Eucalyptus oil, while effective against cough and congestion, may cause nausea or gastrointestinal upsets, if consumed in large quantities.

Market Opportunity – Product innovation in flavors and ingredients

Product innovation in flavors and ingredients can offer significant opportunities for the global throat lozenges market growth. Consumers are increasingly looking for more diverse and interesting flavor options when it comes to throat lozenges. Standard flavors like mint are commoditized while unique and exotic flavors can help products differentiate. Companies can explore flavors inspired from regional cuisines of different parts of the world. For example, flavors using ingredients like tulsi, turmeric, ginger which are common in Indian cuisine but not widely used in lozenges globally. This can tap into demand from diverse consumer groups including ethnic populations.