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Market Driver – Increasing Product Launches by Key Market PlayersIncreasing adoption of organic growth strategies such as product launches by key market players is expected to drive the market growth over the forecast period. For instance, in May 2022, Procter & Gamble, a consumer goods company, launched Tulsi flavored lozenges. This new flavor ‘Tulsi’ strengthens Vicks Cough Drops’ pocket-sized portfolio which relieves soreness in the throat.
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