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North America has been the dominant region in the market over the past decade and is expected to hold the highest share of 35.98% in 2024. The strong presence of global network infrastructure providers and telecommunication giants have cemented North America's leadership position. Major customers like AT&T, Verizon and CenturyLink have transitioned significant portions of their backbone and metro networks to SON technology. This provides the regional suppliers with a sizable installed base and a ready customer pipeline for upgrades. North American companies have been at the forefront of SON technology development. Leading vendors offer the most feature-rich products from their North American R&D centers, ensuring the region's networks have early access to the latest innovations.
However, Asia Pacific region has emerged as the fastest growing market for SON solutions in recent years and is expected to follow the same trend in 2024 with CAGR of 11.82%. Rapid digitization across the region's developing economies is driving massive investments in high-capacity networking. SON's ability to automatically optimize large, complex networks makes it the preferred upgrade path for tier-1 carriers like China Mobile, NTT and Telstra as they build out 5G infrastructure. The market is also receiving a boost from country-level initiatives favouring indigenous network suppliers. For example, India's network equipment mandate and China's 'Secure and Controllable' policy have strengthened local SON vendors. As a result, global providers are expanding their Asia Pacific presence through partnerships and acquisitions. The region's massive scale, positive regulatory environment and demand from telecom modernization present a significant long-term growth opportunity for SON technology adoption.
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