SUSTAINABLE TOURISM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Regional Analysis

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North America continues to dominate the global sustainable tourism market with 38.8% of the market share. The U.S. is the largest market due to high awareness and adoption of sustainable practices across the tourism industry. Major hotel chains, cruise operators, and tour operators have implemented sustainable initiatives to reduce their environmental footprint. There is also strong support from the government through legislation and policies promoting eco-friendly tourism. Tourism boards actively market sustainable destinations and experiences to the conscious American traveler. This has ensured large and growing market share for the region.

One market that is rapidly growing is Asia Pacific. Countries like Thailand, Indonesia, and Vietnam have a wealth of natural and cultural destinations that are ideal for sustainable tourism. With increasing disposable incomes, Southeast Asia has witnessed exponential growth in both domestic and international tourist arrivals. Local communities are being trained to offer experiences that showcase natural heritage and indigenous practices, while preserving traditional ways of life. Some forward-looking nations have implemented incentive schemes to encourage greener investments in tourism infrastructure. As a result, sustainable tourism is gaining ground across the region.