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North America has been the dominant region in the global surfing board market for several years. The region is expected to hold 36.7% share of the market in 2024. The U.S, in particular California and Hawaii, have strongly influenced surfing culture and board design since the sport first originated in the mid-20th century. Several of the world's largest surfing board manufacturers are based in Southern California and benefit from proximity to popular surf breaks that allow for product testing and feedback directly from pro surfers. This has supported innovative board designs tailored for different wave conditions and rider skill levels.
Furthermore, the widespread popularity of surfing as a mainstream recreational activity in the U.S. drives high demand for boards. Coastal populations have easy access to surf spots and surf tourism is a large industry in California and Hawaii specifically. Retailers located near surf beaches enjoy consistent business throughout the year. Larger consumer bases translate to stronger sales volumes for manufacturers. The competitive manufacturing environment in North America also contributes to quality board production at competitive prices for the mass market.
The Asia Pacific region is the fastest growing market for surfing boards, driven by the increasing popularity of water sports and the rising disposable incomes of the burgeoning middle-class population. Countries like Australia, Indonesia, and Japan are at the forefront of this growth, with a thriving surf culture and a growing number of surfing enthusiasts. Australia, in particular, is a major contributor to the Asia Pacific surfing board market, owing to the country's long coastline, favorable climatic conditions, and well-established surf tourism industry. The rising number of domestic and international tourists visiting Australia's world-renowned surf spots has fueled the demand for high-quality surfing boards, propelling the regional market growth.
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