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Growing health consciousness
Growing health consciousness can drive the global sugar free lifesavers market growth. In recent years, consumers around the world have become increasingly aware about health issues associated with excess sugar consumption such as obesity, diabetes and heart diseases. There has been growing preference for low calorie and sugar free alternatives to regular candies and snacks. Lifesavers are a very popular candy but these are also high in sugar content. However, sugar free variants of lifesavers have provided the perfect solution for health-conscious consumers who want to enjoy their favorite candy without compromising on their health goals. Many leading lifesaver brands have responded to this rising demand by expanding their portfolio to include sugar free options in multiple fruity flavors. These are sweetened with natural or artificial sweeteners like xylitol, stevia or sucralose which provide the taste without any calories or sugar.
This trend is being fueled by growing lifestyle diseases. According to the International Diabetes Federation in 2021, approximately 537 million adults lived with diabetes worldwide in 2021, and this is expected to increase to 783 million by 2045. Rising cases of obesity and associated health issues compel people to switch to low sugar foods and beverages. This prompt even more manufacturers to enter the sugar free lifesavers market and innovate with different flavors, textures and packaging formats. The availability of these products through various retail channels as well as online stores has made sugar free options more accessible to people.
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