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Increase in disposable income
Rising affluence across major world economies has increased discretionary spending power of common households on non-essential product categories. This includes home kitchenware and dinnerware items such as flatware.
Improving living standards have upscaled consumer aspirations globally when it comes to home décor, furnishings and utility products. Premium stainless steel flatware with contemporary aesthetics appeals to this class of buyers looking to upgrade from conventional steel or plastic options. Sleek high-polish stainless steel cutlery sets with European blade designs lend elegance and sophistication to modern dinner tables and catering presentations.
Growing dual-income families and shrinking average household sizes particularly in urban centers mean that more people are eating home-cooked or ready-to-eat meals at home. This has boosted necessary investments in core kitchen appliances as well as complementary utility items like dinner sets, casseroles, and flatware. Middle class buyers are willing to spend upwards on high-quality stainless steel flatware that offers longevity rather than low priced alternatives.
Millennials entering their prime homemaking ages represent a lucrative market for stainless steel kitchenware brands. This lifestyle conscious generation is receptive to aesthetically appealing designer pieces that can double up as decor objects as well. Stainless steel flatware satisfies both their functional needs as well as Instagrammable home aesthetics.
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