SPORTS TOURISM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Regional Analysis

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North America has established itself as the dominating region in the global sports tourism market with 38.9% of the market share. With strong sporting culture and fan following, countries like the U.S. and Canada receive large numbers of domestic and international sports tourists each year. Major sports leagues in the region like the NFL, NBA, NHL, MLB, etc. enjoy huge popularity not just in North America but globally as well. This has ensured a steady flow of tourists for major games and tournaments held in the region. Many American and Canadian cities have leveraged this advantage to actively promote themselves as sports destinations. This has significantly boosted their sports tourism economies. Additionally, the developed nature of transportation and accommodation industries in North America means visitors can plan and experience sporting trips with ease.

Moving eastwards, Asia Pacific has emerged as the fastest growing regional market for sports tourism. Countries like China, India, Japan, Australia, and GCC nations have seen increasing sports tourism footprint in recent years. Asia Pacific rising economic power and expanding middle class population have translated to more discretionary spending on leisure activities like sports tourism. Regional governments have also proactively promoted sports and are investing in infrastructure to strengthen their position as hosts for global tournaments. This focus on diversifying economies is attracting both regional and international sporting events as well as associated tourist footfalls. Even tier two cities in Asia Pacific are leveraging low cost infrastructure to woo lucrative domestic sports tourism demand.