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Growing Health and Wellness CultureIn the modern world where hectic work schedules and unhealthy eating habits are leading to increased stress and illnesses, more individuals are realizing the importance of an active lifestyle with a focus on health and fitness. Regular exercise and participation in recreational sports are seen as great ways to engage both mind and body while also offering several mental health benefits. Many travelers now consider wellness a priority when planning trips and look for destinations that can accommodate their passion for various physical activities from hiking, biking and watersports to tennis, golf or team sports. Several resorts and regions internationally have specially customized vacation packages to cater to this athletically-inclined crowd seeking sports and recreation alongside leisure. Sports tourism lets people indulge their interest and continue healthy routines even while enjoying other aspects of a trip, offering an optimal travel experience. This expanding health and wellness culture has become a major driver for the industry.
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