There are several challenges faced by the sports management software market. One major challenge is data security and privacy concerns from sports organizations that are reluctant to move their data to the cloud. Different sports also have unique operational needs that are difficult for one-size-fits-all software to address. The market is also very fragmented with many small providers, thereby making it hard for customers to know which vendor will be in the business long-term. Integrating legacy systems with new software is another obstacle, as sports organizations have large previous IT investments.
Market Opportunities: Increasing Focus on Analytics and Data-driven Insights in Professional and College Sports
The market presents many opportunities for growth. An increasing focus on analytics and data-driven insights in professional and college sports creates demand for advanced software. Real-time streaming is a new capability many leagues want to offer fans. Scouting and talent development tools that integrate data from various sources can give teams a competitive edge.
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