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SPORTS HOSPITALITY MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Sports Hospitality Market, By Product Type (Food & Beverage, Lodging, Events, and Others), By Sports Event (Football, Cricket, Tennis, Motorsports, Golf, and Others), By Channel (Events at Venue, Official Hospitality Packages, Secondary Market Platforms, Hospitality Marquees & Boxes, Hotel Packages, and Others), By Attendee (Corporate, Groups, Families, and Individuals), By Revenue Stream (Primary Hospitality, Secondary Hospitality, Media Rights, Sponsorships, and Others), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)

  • Published In : Jan 2024
  • Code : CMI6359
  • Pages :140
  • Formats :
      Excel and PDF
  • Industry : Consumer Goods

Market News

Recent Developments:

New product launches:

  • In 2023, Keith Prowse launched a new suite of hospitality packages for the 2023 Rugby World Cup in France. The packages include a variety of options, such as VIP seating, private boxes, and behind-the-scenes tours. Keith Prowse is a well-established company that provides official hospitality services for iconic venues and stadiums across the U.K. The company has a rich history, originating from a partnership in 1830 between two musical instrument makers, and later evolving into a theatre ticket agency and music publisher. Keith Prowse is known for its premium hospitality offerings at top sporting, social, and cultural events, including venues like Twickenham and Wimbledon. The company is passionate about delivering high-end hospitality experiences and packages, aiming to turn sporting and cultural events into cherished memories. Additionally, Keith Prowse operates at numerous venues for major sporting and cultural events, demonstrating its extensive presence in the hospitality industry.
  • In 2023, RTR Sports Marketing Ltd has launched a new mobile app that allows users to book and manage their sports hospitality packages on the go. The app also provides access to exclusive content and offers. RTR Sports Marketing Ltd is a sports marketing agency that provides specialized services to companies wishing to engage in sports sponsorship. The company offers services in sports sponsorship, hospitality packages, and other sports marketing activities. RTR Sports Marketing Ltd focuses on motorsport sponsorship, including F1 sponsorship, MotoGP, Formula E, WSBK, and WEC sponsorship programs. The company has been in operation since 1995 and has a strong presence in the MotoGP sponsorship industry, providing consultancy to companies wishing to invest in this powerful platform.
  • In 2023, ATPI Ltd has launched a new partnership with the All England Lawn Tennis Club to offer hospitality packages for the Wimbledon Championships. The packages include a variety of options, such as Centre Court tickets, private boxes, and strawberries and cream. ATPI Ltd is a company that provides world-leading corporate travel and events solutions to organizations operating in various specialist sectors around the world. The company is known for its specialist travel management services for mining organizations, combining industry-leading travel technology with a wealth of industry experience to address the complex challenges faced by those working in the mining industry. Additionally, ATPI Ltd offers a carbon measurement, reduction, and offset service called ATPI Halo, designed to support organizations in building ESG strategies that fit with their company culture. The company is headquartered in England and operates through a network of over 100 worldwide offices, combining specialist experience and deep-rooted expertise with innovative technology to provide savings and security for its clients.

Acquisition and partnerships:

  • In 2023, Compass Group acquired Keith Prowse, a leading provider of sports hospitality packages in the U.K.

Compass Group is a British multinational contract foodservice company headquartered in Chertsey, England . It is the largest contract foodservice company in Europe, employing over 500,000 people

Compass Group North America is a family of companies building experiences for all of its customers . The company offers a wide range of diverse and rewarding opportunities to grow careers . Compass Group LLC is an SEC-Registered Investment Advisor that has branch offices in New York, Argentina, and Chile, and affiliate offices in Peru, Colombia, Mexico, and Brazil . The company has a diversified offering of Latin American investment strategies across both equities and debt ,Compass Group LLC has been managing Latin American strategies since 1996 . The company has created a sizeable network and strong regional presence, resulting in unparalleled local intelligence.

  • In 2022, On Location Experiences partnered with the National Football League (NFL) to become the exclusive provider of hospitality packages for the NFL.

On Location Experiences is a company that provides official access and premium VIP experiences within global sports, music tours, and cultural events. The company offers VIP access, premium seating, and exclusive moments at major events around the world, allowing customers to indulge in unique live experiences. On Location is known for collaborating with iconic partners to deliver extraordinary experiences, and it is part of the Endeavor network. The company’s services include fan travel, proprietary destination music experiences, and more. While it offers exclusive experiences, there have been some customer complaints about its services, particularly related to event tickets and travel packages. Overall, On Location Experiences is a global leader in providing unique and premium experiences for sports, music, and cultural events.

  • In 2022, Legends International partnered with the PGA TOUR to become the exclusive provider of hospitality packages for the PGA TOUR.

Legends International is part of Legends, a premium experiences company that specializes in delivering holistic solutions for sports and entertainment organizations and venues. The company offers a 360-degree service solution, including planning, sales, partnerships, hospitality, merchandise, and technology solutions. With offices in various locations, including London, Liverpool, Madrid, Hamburg, and Milan, Legends International extends its full-service capabilities across the UK and Europe. The company has delivered over 1,800 innovative solutions across its six verticals, collaborating on projects to ensure success across each area of expertise. Legends International is known for its work with various sports organizations and venues, providing tailored solutions to help drive business results. The company is part of the larger Legends network, which is involved in event hospitality services, ticket sales, and merchandising.

The PGA Tour is the organizer of professional golf tours in the United States and North America. It organizes most of the events on the flagship annual series of tournaments also known as the PGA Tour . The PGA Tour is responsible for organizing and sanctioning professional golf tournaments, as well as overseeing the development of golf courses and the growth of the game. It is also responsible for the FedEx Cup, a season-long points competition that culminates in the FedEx Cup Playoffs, The PGA Tour has three main tours: the PGA Tour, the Korn Ferry Tour, and the PGA Tour Champions.

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