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North America has established itself as the dominant region in the global sports equipment market. The region is expected to account for 41.2% of the market share in 2024. The large population and high participation rates in sports such as basketball, American football, baseball, and ice hockey have driven the consistent demand for equipment over the years. Major brands like Nike, Adidas, and Under Armour originate from this region and have strong distribution networks across countries. Furthermore, equipment endorsed by popular leagues and athletes attract fans and casual players alike.
Meanwhile, the Asia Pacific region has emerged as the fastest growing market for sports equipment globally. Countries like China, India, and Japan have seen increasing disposable incomes and larger youth populations adopting active lifestyles in recent times. Since these nations are hotbeds of popular sports like cricket, football, badminton, and basketball, their demand has surged dramatically. Local manufacturing has also proliferated to meet this homegrown appetite. Export hubs are taking shape as well, with established Asian brands breaking into international geographies.
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