SPORTS BETTING KIOSK MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Regional Analysis

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North America has clearly established itself as the dominant region in the global sports betting kiosk market owing 39.1% in 2024. The U.S. in particular has witnessed tremendous growth as more states have legalized sports betting in recent years. With sports betting now legal in over half the country, established casino operators and sportsbooks have invested heavily in deploying sports betting kiosks across commercial and tribal casinos, racetracks, and Off-Track Betting (OTB) parlors. Major manufacturers like International Game Technology (IGT) and Scientific Games have witnessed huge demand from customers in North America looking to offer an integrated sports betting experience to their patrons. The region accounts for the largest individual country market share globally due to this build out that is still ongoing across many states as the legal and regulatory landscape continues to evolve rapidly.

Asia Pacific has emerged as the fastest growing regional market for sports betting kiosks. While certain countries like China have restrictions in place, other nations have embraced sports gambling as a legitimate entertainment option. The Philippines has become a hotbed for sports betting activity in recent years as both land-based and online operators look to capitalize. Expat workers and tourists visiting places like Manila fuel demand that is increasingly being met through self-serve kiosks both in specialized betting shops and integrated within larger entertainment venues. Meanwhile, India's growing middle class has boosted the appeal of accessible legal gambling options. With rising disposable incomes and the popularity of both domestic and international sporting events, Asia Pacific represents an expansive growth opportunity for sports betting kiosk manufacturers and distributors.

The growth witnessed in Asia Pacific is also aided by imports of sports betting technology from established foreign firms. Asian manufacturers in particular play a role in exporting their kiosk solutions to newer regulated markets seeking to scale up their operations through reliable self-serve products. As the region's sports betting industries continue to evolve, these technology transfers and imports will enable faster expansion of the necessary infrastructure to meet consumer demand from both local populations as well as travelers engaging with the gaming options available. Asia Pacific region shows every sign of eventually rivaling North America's position as the largest sports betting kiosk marketplace globally in the coming years.