SORBITOL MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Sorbitol Market Size and Trends

The sorbitol market is estimated to be valued at USD 1.89 Bn in 2024 and is expected to reach USD 3.0 Bn by 2031, growing at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031.

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The global sorbitol market is anticipated to grow moderately over the forecast period. One of the major drivers responsible for the growth of sorbitol globally includes their increasing applications in various industries such as food & beverages, pharmaceuticals, cosmetics, and others. Sorbitol is extensively used in food products such as candy, baked goods, chewing gum, jam, and jelly. In the pharmaceuticals industry, sorbitol acts as a stabilizing and bulking agent in liquid dosage forms and directly compressed tablets. Moreover, rising consumer preference for low-calorie, sugar-free food & beverages has further augmented the demand for sorbitol in recent years.

Expanding applications in dairy foods and bakery products

Sorbitol is increasingly being used as a functional ingredient in various dairy and bakery applications owing to its appealing properties such as stability, texture modification, and moisture retention abilities. Sorbitol helps improve the texture, appearance, and shelf life of numerous dairy food products such as yogurt, frozen desserts, cheese, and others. Its hygroscopic nature allows it to retain moisture in baked goods and processed foods. This helps enhance softness and freshness in products. Moreover, being non-cariogenic and having low calorific value, sorbitol represents a healthier sugar alternative in various baked foods. The global dairy industry has been expanding steadily, driven by factors such as rising health consciousness, growth of food processing industry and increasing disposable incomes in developing regions. Yogurt, cheese and frozen novelty products segment in particular has emerged as major application areas for sorbitol. Additionally, the demand for reduced sugar and sugar-free bakery goods has been surging with growing vegan and health-conscious population. Many manufacturers have been utilizing sorbitol blends to replace sugar in cakes, pastries, cookies, and snack bars while maintaining texture and taste. This is expected to augment the uptake of sorbitol in the years to come.

The personal care market has witnessed sturdy expansion worldwide attributed to improving living standards and changing lifestyle patterns. For instance, according to the International Trade Administration, Thailand's beauty and personal care goods market was valued at around US$ 6.21 billion in 2018 and expanded to US$ 8.0 billion by 2022. The oral care segment, consisting of toothpaste, mouthwashes, and dental floss among others, represents a major application area for sorbitol. It is commonly used in toothpaste for functions such as moisturization, viscosity modification, and taste masking of active ingredients. In fact, sorbitol has established itself as the primary humectant in the majority of toothpaste brands available in global markets today owing to its excellent hydrating properties, stability, and ability to provide cleaning action. With increasing expenditure on oral healthcare, rising emphasis on dental hygiene and growing popularity of herbal and natural oral care products, the demand for specialized toothpaste formulas is on the rise. This has created lucrative opportunities for sorbitol suppliers.