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Growing personal care industry propelling usage in oral care productsThe personal care market has witnessed sturdy expansion worldwide attributed to improving living standards and changing lifestyle patterns. For instance, according to the International Trade Administration, Thailand's beauty and personal care goods market was valued at around US$ 6.21 billion in 2018 and expanded to US$ 8.0 billion by 2022. The oral care segment, consisting of toothpaste, mouthwashes, and dental floss among others, represents a major application area for sorbitol. It is commonly used in toothpaste for functions such as moisturization, viscosity modification, and taste masking of active ingredients. In fact, sorbitol has established itself as the primary humectant in the majority of toothpaste brands available in global markets today owing to its excellent hydrating properties, stability, and ability to provide cleaning action. With increasing expenditure on oral healthcare, rising emphasis on dental hygiene and growing popularity of herbal and natural oral care products, the demand for specialized toothpaste formulas is on the rise. This has created lucrative opportunities for sorbitol suppliers.
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