SODIUM BENZOATE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Sodium Benzoate Market Size and Trends

Global sodium benzoate market is estimated to be valued at USD 1.46 Bn in 2024 and is expected to reach USD 2.23 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

To learn more about this report, request sample copy

Increasing demand for sodium benzoate from the food and beverage industry can drive the market growth. As a preservative, sodium benzoate is widely used in food products to prevent mold growth and bacterial decay. It is used in various food items such as carbonated drinks, juices, pickles, condiments, and other products. Rising consumption of packaged and convenience foods can boost demand for sodium benzoate. Increasing health awareness among consumers has prompted manufacturers to use chemical preservatives like sodium benzoate as substitutes for traditional preservatives like potassium benzoate, thus, driving the market growth.

Extending applications into more food categories

Sodium benzoate has traditionally been used as a preservative in acidic foods and drinks due to its effectiveness at low concentrations. However, in recent years, there has been a noticeable expansion in the range of food products where manufacturers are incorporating sodium benzoate.Rising health awareness among consumers has boosted  demand for processed and packaged foods that have a long shelf life without requiring refrigeration. Customers also want products with simple and recognizable ingredient lists, without artificial colors or flavors. Sodium benzoate satisfies both needs as it allows foods to stay fresh for extended periods unrefrigerated, while also being a natural preservative derived from benzoic acid.

Several packaged bakery items such as breads, biscuits and buns now include sodium benzoate to prevent mold growth during storage and transport. It has also made inroads into breakfast cereals, enhancing their shelf stability without resorting to synthetic preservatives. Even freshcut produce industry has embraced sodium benzoate for ready-to-eat vegetables and fruits.

The functional properties of sodium benzoate makes it suitable for diverse applications beyond the traditional fruit jams, pickles, sauces and juices. Food technologists are innovating with hybrid products located at the intersection of multiple categories. For example, nut-based yogurt substitutes rely on sodium benzoate for microbiological safety. Soup and sauce mixes packaged in pouches depend on its preservative effect. As food formulators branch out with combined formats that straddle boundaries, there will be need for a universally compatible preservative like sodium benzoate.

Growing preference for clean label and natural formulations

Growing consumer preference for natural ingredients over synthetic or chemically modified additives can also drive the market growth. This clean label trend originates from a desire to avoid artificial sounding compounds and a growing distrust of intensive processing in the food industry. Packaged food manufacturers are responding to such market forces by revising their recipes and promoting the usage of simpler, natural preservatives.