The growing availability of alternatives is one major factor that is restraining the growth of the global sodium benzoate market. Sodium benzoate has traditionally been used as a preservative in various food products to extend their shelf life. However, with rising health concerns among consumers about the potential side effects of artificial preservatives, the demand for natural and cleaner label ingredients has increased significantly in recent years.
Market Opportunities: Growing packaged food industry
The growing packaged food industry across various regions presents a huge opportunity for the global sodium benzoate market. With increasingly busy lifestyles and demand for convenience foods, packaged foods have seen immense popularity over the past few years. Sodium benzoate is widely used as a preservative in packaged foods to prevent spoilage caused by microbial activities and extend shelf-life. As packaging helps distribute food products over long-distances and shelves, the need for effective preservatives like sodium benzoate becomes vital. With rising consumption of packaged snacks, ready meals, and beverages, sodium benzoate demand is expected to progressively increase from food producers.
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