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Rising consumer preference for eco-friendly buildings
There is a rising trend where consumers are preferring homes and offices that are more energy-efficient and eco-friendly. Both commercial and residential buyers are willing to pay a premium for properties that have adopted green building practices and use sustainable materials. This change in consumer attitude has been propelled by growing environmental awareness and need to reduce carbon footprint of buildings. Many countries have also introduced various incentives and rating systems to encourage the construction of green buildings.
Under this scenario, smart window films have emerged as a popular product amongst architects and builders as they help new properties to gain credits for energy efficiency under green building rating systems such as LEED. These films allow the optimal use of daylight, reducing strain on eyes as well as lowering energy costs associated with artificial lighting. Their ability to block solar heat gain also helps lower air conditioning load and costs in hot weather regions. Many discerning home buyers are now expressly demanding the use of smart films on windows as they want to live in a greener home environment. This evolving consumer preference for eco-friendly buildings therefore presents new growth opportunities for smart window film manufacturers.
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