The slimming cream market is estimated to be valued at USD 7.23 Bn in 2024 and is expected to reach USD 10.52 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.
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The rising number of obese populations across the world and increasing focus on physical appearance is driving the demand for slimming creams globally. The slimming cream market is expected to witness a positive trend during the forecast period. With rapid urbanization and changing lifestyles, more people are getting conscious about their bodies and looks. Moreover, the increased spending capacity of consumers allows them to spend more on personal care and skin lightening products. However, strict regulations around certain ingredients used in slimming creams may hamper the market growth to some extent. New product launches incorporating natural and herbal ingredients and rising demand from emerging economies will open new avenues for players in the coming years.
Focus on Appearance
With increasing exposure to social media and popularity of picture perfect lifestyles, more and more people are becoming conscious about their appearance. There is a strong focus on having fit and slim bodies among people of all age groups. Advertisements and celebrity endorsements have created a perception that having fair and slim skin is quintessential to looking beautiful and stylish. This has made slimming and lightening creams an important beauty regime for both men and women.
People want quick fixes and easy solutions to achieve the desired body type shown in magazines and movies. Slimming creams promise visibility reduction in fat content within weeks of regular application. Manufacturers claim their products will help slim the waist, hips and thighs while also enhancing skin complexion. Even though real weight loss might not happen, a temporary reduction in circumference gives the appearance of being slimmer. Consumers are eager to try these creams for a slimmer, trimmer look without strictly, controlling their diet or exercising regularly. The growing obsession with physical appearance has increased the demand for such instant solutions and made slimming creams a multi-billion dollar industry.
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Social Acceptability of Using Cosmetics
Earlier, the use of cosmetic products like fairness creams and anti-aging creams used to be considered as a taboo and meant only for women. However, with changing social attitudes, the acceptability of using cosmetic products has increased manifold over the years cutting across gender and age barriers. People no longer hesitate to buy skin and hair care products to enhance their looks.
At the same time, the concept of beauty has broadened beyond just looking good. It is now about feeling confident and taking care of oneself. Both men and women are focusing on health, diet and personal grooming like never before. In such a scenario, using a slimming cream as part of daily skincare routine does not carry any social stigma. People openly discuss product recommendations and application tips on social media platforms without fear of judgements. Brands have also started promoting their slimming creams in a gender-neutral way to attract all potential customers. The increasing social acceptance of cosmetic products as a necessity rather than luxury is driving significant growth for the slimming cream market.
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