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Social Acceptability of Using Cosmetics
Earlier, the use of cosmetic products like fairness creams and anti-aging creams used to be considered as a taboo and meant only for women. However, with changing social attitudes, the acceptability of using cosmetic products has increased manifold over the years cutting across gender and age barriers. People no longer hesitate to buy skin and hair care products to enhance their looks.
At the same time, the concept of beauty has broadened beyond just looking good. It is now about feeling confident and taking care of oneself. Both men and women are focusing on health, diet and personal grooming like never before. In such a scenario, using a slimming cream as part of daily skincare routine does not carry any social stigma. People openly discuss product recommendations and application tips on social media platforms without fear of judgements. Brands have also started promoting their slimming creams in a gender-neutral way to attract all potential customers. The increasing social acceptance of cosmetic products as a necessity rather than luxury is driving significant growth for the slimming cream market.
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