Skin Moisturizers Market Size and Trends

The Global Skin Moisturizers Market is estimated to be valued at USD 16.49 Bn in 2025 and is expected to reach USD 23.69 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 5.3% from 2025 to 2032.

Key Takeaways of the Skin Moisturizers Market:

The creams segment is expected to account for 41.1% of the market share in 2025
The dry skin segment is expected to hold a 59.0% share of the market in 2025
The online segment is expected to capture 62.9% of the market share in 2025
North America to expected to top the market with 37.7% share, followed by Asia Pacific with 29.1% share in 2025

Market Overview:

The rising demand for natural and organic skin care products is driving the market growth. Consumers are increasingly preferring products that are formulated with natural and organic ingredients. Moreover, the demand for anti-ageing skin moisturizers has been increasing significantly. With growing aging population worldwide, anti-aging products are gaining immense popularity. Also, increasing spending on personal grooming and expanding organized retail sector in developing countries are some other factors supporting the market growth. However, the availability of counterfeit products may hinder the growth of established brands. Nonetheless, innovations with regards to ingredients and formulations are expected to provide new opportunities for market players.