SKIN MOISTURIZERS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)
Skin Moisturizers Market, By Product Type (Creams, Lotions, Gels, and Others), By Skin Type (Dry Skin, Oily Skin, Combination Skin, and Sensitive Skin), By Distribution Channel (Online and Offline), By End User (Residential and Commercial), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)
Rising environmental pollution and increasing time spent indoors are major drivers for consumers to intake more moisturizers. Moreover, the rising working women population and greater emphasis on personal care is bolstering the demand for premium and natural skin moisturizers.
However, the market also faces challenges from counterfeit products and availability of cheaper private label brands. Strict regulations over certain chemical ingredients used in moisturizers can restrain product innovation. Also, unstable economic conditions in some regions act as a hindrance for premium products.
The Asia Pacific region especially East and South Asia holds prominence due to the large consumer base and growing concerns over skin care. However, North America will continue to dominate owing to repeat purchases and availability of luxury natural brands
Brands are introducing natural oil and botanical extract-based variants targeting health-conscious buyers. Innovation in delivery systems like gel creams and roll-on applicators along with attractive packaging are improving user convenience. Manufacturers focus on multifunctional products offering UV protection and anti-aging to capture the youth as well as the premium segment.