The market is currently facing challenges due to the high prices of premium skincare products. Many premium brands such as Estée Lauder formulate their products using high-quality ingredients that are sourced ethically and sustainably. However, this focus on ingredient quality significantly increases production costs. These premium brands then have to pass on the bulk of these costs to the customers to maintain their profit margins. As a result, premium skin moisturizers bearing internationally renowned brand names are often priced at a premium of 30-50% higher than regular mass market products.
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