The availability of inexpensive substitutes is significantly restraining the growth of the global shoe cover market. There are several cheap alternatives available in the market which perform similar functions as shoe covers but at a fraction of the cost. For example, plastic bags, sheets of paper or thin plastic sheets can easily be used as disposable shoe covers. While these alternatives may not offer the same degree of protection, durability and convenience as branded shoe covers, they are sufficient for basic requirements of covering shoes in many situations. This has made consumers hesitant to purchase expensive shoe covers.
Market Opportunities: Growth of medical device industry
The availability of inexpensive substitutes is significantly restraining the growth of the global shoe cover market. There are several cheap alternatives available in the market which perform similar functions as shoe covers but at a fraction of the cost. For example, plastic bags, sheets of paper or thin plastic sheets can easily be used as disposable shoe covers. While these alternatives may not offer the same degree of protection, durability and convenience as branded shoe covers, they are sufficient for basic requirements of covering shoes in many situations. This has made consumers hesitant to purchase expensive shoe covers.
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