Lack of awareness in underdeveloped regions is significantly restraining the growth of the global Sever's disease treatment market. Sever's disease, also known as calcaneal apophysitis, is a common cause of heel pain in children. However, in many underdeveloped parts of the world, people have very limited knowledge about this medical condition and its treatment options. In such resource-constrained areas, healthcare facilities are usually basic and lack necessary infrastructure as well as medical expertise. Doctors and healthcare workers have limited access to continued medical education and updated knowledge about newer conditions and treatment protocols. As a result, cases of Sever's disease often go undiagnosed or are misdiagnosed. People in rural communities have very little understanding of childhood heel pain and its causes. They are unaware that simple measures like rest, ice application, stretches, and orthotics can effectively treat Sever's disease. Due to the lack of awareness, many children continue suffering in pain without seeking proper medical help.
Market Opportunities - Increasing online purchase of OTC drugs:
The increasing trend of purchasing over-the-counter (OTC) drugs online is having a substantial impact on the global Sever's disease treatment market growth. With the convenience of shopping from home, more people are opting to buy OTC medications and supportive devices for adolescent heel pain online rather than visiting a pharmacy in person. This shift to online purchasing has several consequences for companies operating in this market. It is expanding the potential customer base. Those who may not have easy access to reliable brick-and-mortar healthcare stores due to remote locations or other barriers can now purchase Sever's disease treatment options online. This is allowing companies to reach more customers globally. Furthermore, the online medium makes it simpler to compare products and prices within a few clicks. Customers can easily research treatment alternatives and select the option that best suits their needs, based on factors like cost, product ratings, special offers etc. This increases competition in the market and forces companies to improve product quality and offer competitive deals.
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