Seedless Watermelon Seed Market Size and Trends

Global seedless watermelon seed market is estimated to be valued at USD 520.9 Mn in 2024 and is expected to reach USD 762.9 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.

Seedless Watermelon Seed Market Key Factors

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Global seedless watermelon seed market growth is driven by increasing demand for seedless watermelons across various regions. Consumers prefer seedless watermelons as these are more convenient to eat and taste better than seeded varieties. Moreover, seedless watermelons command higher prices in the market as compared to regular seeded types. Major producers worldwide are focusing on developing new hybrid varieties of seedless watermelons through advanced breeding techniques to cater to the growing demand for seedless watermelon seed. Ease of cultivation and higher yields associated with seedless watermelons encourages more farmers to shift from conventional varieties. The seedless watermelon seed market growth is driven by rising consumption of seedless watermelons and increasing investments in agricultural innovation.

Market Driver - Increasing consumption of fruits and vegetables

Global consumption pattern of fruits and vegetables is changing rapidly over the past few decades. People are becoming more health conscious and aware of the importance of a balanced diet in their daily life. Medical experts and health organizations around the world have been consistently recommending higher intake of fruits and vegetables to maintain overall wellness and reduce risks of many lifestyle diseases. As disposable income increases, people are willing to spend more on nutrition-rich food items like watermelon, which is an excellent source of vitamins and nutrients. For example, China has experienced significant growth in disposable incomes due to rapid economic development and urbanization. According to the data published by National Bureau of Statistics of China in 2020, the average annual disposable income per capita in China reached US$ 4524.49 in 2020, up from RMB 882.72in 2000, representing more than five-fold increase. Seedless varieties of watermelon are gaining popularity as these are hassle-free to eat compared to seeded varieties. The easily accessible flesh allows people to consume more quantity in short duration of time. There has been growing realization that fruits and vegetables must become an integral part of everyday diet for their proven health benefits. This increasing focus on dietary well-being has boosted demand for convenient and healthy snacking options like seedless watermelon internationally.

Growth in organized retail sector

The structure of food retail industry has transformed significantly across both developed and emerging markets. The dominance of traditional small grocery shops and wet markets has reduced considerably with rise of modern retailing formats. Supermarkets, hypermarkets, and convenience Stores are rapidly emerging in major urban centers worldwide as contemporary consumers increasingly seek a one-stop shopping experience. Organized food retail provides enormous opportunities to companies to market and distribute products effectively using modern merchandising techniques. This has opened up new sales avenues for innovative fruit and vegetable varieties like seedless watermelon. Strong supply chain and cold storage infrastructure of organized retailers ensure seamless delivery of perishables to consumers. Seedless watermelon gets better visibility on supermarket shelves as attractive packaging and product education helps it stand out. Moreover, price parity with regular watermelon varieties in retail outlets draws more impulse buyers. Market leaders such as Syngenta and other are partnering with retail majors for co- promotions and sampling activities to increase brand awareness and trial among shoppers. Thus, growth in surface retail enables seedless watermelon brands to enhance their reach as well as sales volumes rapidly.