SEEDLESS WATERMELON SEED MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Developments

• In July 2024, Watermelon, a food industry technology start-up, announced a collaboration with Daman Investments to secure US$ 4 million in Series A funding. This significant investment is aimed at accelerating Watermelon’s growth and expanding its innovative solutions within the food technology sector.
• In 2023, BASF made a significant move in the melon breeding industry by acquiring a leading company in this field. This strategic acquisition is part of BASF's ongoing efforts to strengthen its position as a preferred partner in the fruit and vegetable value chain, further enhancing its capabilities in the agricultural sector.
• On March 15, 2022, PepsiCo introduced its new product line called "Seed Shots," a range of watermelon seed snacks. This innovative snack offering is designed to cater to the growing demand for nutritious and flavorful on-the-go options among health-conscious consumers.
• In June 2021, Bayer launched "Yellow Gold 48," India's first yellow watermelon variety, under its Seminis brand. This innovative watermelon variety was developed through Bayer's extensive global research and development efforts and is designed to meet the growing demand for unique and nutritious fruit options in the Indian market.
• In 2020, BASF formally agreed to acquire ASL (Agricultural Solutions Ltd.), a company recognized as one of the most innovative melon breeding firms globally. This strategic acquisition is a key component of BASF's efforts to expand its position as a preferred partner in the fruit and vegetable value chain, significantly enhancing its capabilities within the agricultural sector.