Seedless Watermelon Seed Market, By Type (Hybrid Seeds and Open-Pollinated Seeds), By Distribution Channel (Online Retail, Offline Retail, and Direct Sales), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Sep 2024

Code : CMI7419

Pages :131

Formats :

Excel and PDF

Industry : Food and Beverages

Market Concentration and Competitive Landscape

Seedless Watermelon Seed Market Concentration By Players

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Growth in organized retail sector

The structure of food retail industry has transformed significantly across both developed and emerging markets. The dominance of traditional small grocery shops and wet markets has reduced considerably with rise of modern retailing formats. Supermarkets, hypermarkets, and convenience Stores are rapidly emerging in major urban centers worldwide as contemporary consumers increasingly seek a one-stop shopping experience. Organized food retail provides enormous opportunities to companies to market and distribute products effectively using modern merchandising techniques. This has opened up new sales avenues for innovative fruit and vegetable varieties like seedless watermelon. Strong supply chain and cold storage infrastructure of organized retailers ensure seamless delivery of perishables to consumers. Seedless watermelon gets better visibility on supermarket shelves as attractive packaging and product education helps it stand out. Moreover, price parity with regular watermelon varieties in retail outlets draws more impulse buyers. Market leaders such as Syngenta and other are partnering with retail majors for co- promotions and sampling activities to increase brand awareness and trial among shoppers. Thus, growth in surface retail enables seedless watermelon brands to enhance their reach as well as sales volumes rapidly.

Key Players Insights