SCOOTER RENTAL MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Regional Analysis

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North America dominates the global scooter rental market. The region is expected to hold a market revenue share of 40.1% in 2024. Scooters are an integral part of urban transportation infrastructure in these countries and their extensive road networks, dense cities and mild climates make them perfectly suited for scooter travel. Further, local authorities have actively promoted shared micro-mobility solutions like scooter rentals to reduce traffic congestion and pollution. As a result, major scooter rental operators like Lime, Bird and Voi have a strong presence across major European cities with large fleets. Rapid inter-city and intra-city connectivity in Europe also ensures scooter rentals witness steady demand throughout the year.

Meanwhile, the Asia Pacific region is emerging as the fastest growing market for scooter rentals. Countries like China, India, Indonesia, and Vietnam are experiencing exponentially rising urbanization alongside rapidly expanding middle-class populations with increasing disposable incomes. Given Asia Pacific's hot and humid climates for most parts of the year, electric scooters are proving to be popular alternatives to other modes of transportation. Since many Asian cities are notoriously overcrowded with traffic, local authorities are incentivizing micro-mobility services like electric scooter rentals for short commutes. Major fleets operators from Europe as well as regional startups are aggressively expanding their footprints across major Asian cities. While the usage of such services is still in a nascent stage compared to developed markets, Asia Pacific is primed for strong adoption in the coming years led by rapid digitization and young demographic profiles.