SAUDI ARABIA MEETINGS INCENTIVES CONFERENCES AND EXHIBITIONS MICE MARKET Size and trends

Saudi Arabia Meetings Incentives Conferences And Exhibitions Mice Market Size and Trends

Saudi Arabia meetings, incentives, conferences and exhibitions (MICE) market is estimated to be valued at USD 2.89 Bn in 2025 and is expected to reach USD 6.19 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 11.5% from 2025 to 2032.

To learn more about this report, Request sample copy

Saudi Arabia meetings, incentives, conferences and exhibitions (MICE) market has witnessed significant growth in the recent years, owing to economic diversification initiatives undertaken by the government. Large scale projects around infrastructure, tourism and entertainment attracts significant international and domestic business events. The relaxation of social norms are encouraging social and family gatherings, and this boosts demand for meeting and event spaces. However, ongoing pandemic hampers the market growth although business events are recovering faster as restrictions are being lifted.

Growing domestic tourism sector

The domestic tourism industry in Saudi Arabia has experienced significant growth in recent years supported by the government's initiatives to diversify the economy. This expansion of the tourism sector within the country has served as a major driving factor for the accelerated development of the MICE (Meetings, Incentives, Conferences and Exhibitions) market as well.  As leisure travel and cultural activities within KSA have risen in popularity aided by reforms such as the lifting of social restrictions and introduction of e-visas, the demand for business events and conferences catering to local audiences has also increased steadily. Several international firms have started shifting their regional events and seminars to cities like Riyadh and Jeddah to capitalize on the growing domestic clientele. Moreover, a large number of government and private organizations are now regularly organizing internal trainings, workshops, product launches and annual meets within the kingdom which has translated to numerous opportunities for local MICE vendors.