SAUDI ARABIA MEETINGS, INCENTIVES, CONFERENCES AND EXHIBITIONS (MICE) MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Market Concentration and Competitive Landscape

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The Saudi Arabia government has made massive infrastructure investments in line with its ambitious Vision 2030 development plan. This includes the building of new airports, seaports, rail lines, highways and urban centers. Many such mega-infrastructure projects involve contractors, stakeholders and regulators convening at various stages through their design, planning and construction phases. The hosting of major cultural and sporting events has been prioritized in Vision 2030 as a tool for exposing Saudis and the world to the kingdom's culture, heritage and reforms. Billions have been allocated towards bidding for and organizing international events like the Formula One race, WWE wrestling shows, golf, boxing, international conferences and expos. The requirements of coordination, planning, accommodations and event logistics during these mega-projects and global events create substantial business opportunities for the market. As infrastructure build-out and hosting of international gatherings remain government imperatives, these will drive continuous MICE engagements across project and event management, catering to delegates, staging cultural performances, facilitation and more.

• Elegant Events
• MICE Arabia
• Nadd Al Shiba PR & Event Management
• Zahid Travel Group
• Cozmo Travel
• Al Tayyar Group
• General Entertainment Authority
• Al Hokair Group
• Saudi Commission for Tourism and National Heritage
• Tetrapylon