ROAD MARKING PAINTS AND COATINGS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Road Marking Paints And Coatings Market Size and Trends

Global road marking paints and coatings market is estimated to be valued at USD 2,158.17 Mn in 2024 and is expected to reach USD 2,897.85 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 4.3% from 2024 to 2031. 

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This market includes various types of road surface markings and colors used to regulate traffic and provide important road safety information to drivers and pedestrians. The demand for performance-based, paint-based markings is expected to increase over the forecast period due to factors such as rising road infrastructure development projects, growing need for improving nighttime visibility of road markings, and increasing emphasis on traffic management and efficient guidance systems on roads. Traditionally, solvent-based road paints were used widely but regulations regarding VOC emissions are shifting focus to water-based and thermoplastic road markings.

Environmental benefits of performance-based paints

Performance-based paint-based markings offer significant environmental benefits over traditional paints used for road markings. These paints contain glass beads and other materials that allow the paint to remain visible under rain, snow, and other adverse weather conditions for a longer period of time as compared to traditional solvent-based paints. This means that performance-based paints does not need to be replaced as frequently. Since performance-based paints can last over two or three times longer than solvent-based traditional paints, this results in significantly less waste generation. By longer lasting on the roads, performance-based paints cut down on the frequency of road marking replacement cycles and the associated waste. This has a positive impact on the environment by reducing the carbon footprint of disposal and waste processing. Furthermore, performance-based paints contain lower amounts of volatile organic compounds (VOCs), which are greenhouse gases that contribute to global warming. Traditional paints release more VOCs into the atmosphere as these dry. Transitioning to newer performance-based technologies that reduce VOC emissions, agencies and municipalities can lower their environmental impact. This plays an important role in current policies around the world that are pushing for use of "Green Products". Products with environmentally sustainable attributes are increasingly favored by policymakers.

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Performance-based paints provide a number of visibility and safety benefits over conventional paints used for road markings. These paints are formulated to maintain high retroreflectivity and visibility under all weather and lighting conditions including nighttime. As compared to other paints, performance-based varieties contain superior drop-on glass beads and additional retroreflective elements that ensure the markings remain clearly visible. Better visibility of road markings helps drivers navigate crowded roads safely and avoids accidents in low-light or rainy conditions. Studies show that higher retro reflectivity of markings allows drivers to perceive lane divisions, edges and other markings from longer distances, giving them more time to react to road conditions. This can significantly reduce the risk of head-on collisions or vehicles veering into the wrong lane unknowingly.