ROAD MARKING PAINTS AND COATINGS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

One of the key challenges faced by the performance-based, paint-based markings industry is the short durability of paint on roads and parking lots. Conventional paint needs to be reapplied every 6-12 months depending on weather conditions which leads to increased maintenance costs for cities and local governments. Additionally, regulations around the use of volatile organic compounds in paint formulations require manufacturers to constantly innovate to reduce VOC content without compromising durability, visibility, and slip resistance of their products.

 Market Opportunities: Extending Durability in the Performance-Based, Paint-Based Markings Industry

The industry has strong opportunities for growth as cities and government agencies procure longer lasting products that require less frequent reapplication and result in lower total cost of ownership. Manufacturers developing paints using new resin technologies, ceramic particles and high quality pigments are extending the lifespan of traditional paint to 18-24 months.