Global RF microneedling market growth can be hampered due to high cost of treatment procedures. RF microneedling is considered a medically invasive cosmetic procedure that helps in skin tightening and rejuvenation. However, high costs associated with procedure makes it unaffordable for many potential customers. A single RF microneedling treatment session can cost anywhere between US$ 500 to US$ 1,,500, depending on the area of treatment and number of sessions required. This puts the procedure out of reach for middle-income customers who form a sizable portion of the global cosmetic treatment demographic. Repeated sessions are usually required to achieve desired results, which further adds to the overall treatment costs. High costs negatively impact the mass adoption of the technology.. For sustainable growth, RF microneedling device manufacturers and service providers need to explore ways to reduce treatment costs through innovation or volume-driven pricing strategies.
Market Opportunities: Incorporation of Microneedling with Other Skin Treatments
Global RF microneedling market can witness opportunities due to incorporation of RF microneedling procedures along with other popular skin treatments. Microneedling when combined with procedures such as chemical peels, dermal fillers, skin needling, mesotherapy and other provides an amplified skin rejuvenation effect. Customers looking for comprehensive skin rejuvenation solutions can opt for packages that offer microneedling combined with other treatments. This provides providers an up-selling opportunity while effectively addressing multiple skin concerns of customers. The multi-treatment packages also help optimize costs for customers instead of getting individual procedures done separately. As awareness about combination treatments increases, their higher efficacy can help drive new customer segments to try out RF microneedling. Market players should emphasize multi-solution offerings and focus on amplifying combined treatment benefits to capture larger market share.
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