REUSABLE SANITARY PADS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Regional Analysis

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North America has emerged as the dominant regional market for reusable sanitary pads and is anticipated to hold 37.4% of the market share in 2024. The U.S., in particular, is at the forefront with leading players establishing robust supply chains to cater to demand from major cities as well as small towns. Reusable pads are highly accepted in modern retail channels like supermarkets and pharmacies, giving them an edge over conventional disposable pads. In terms of exports, North American companies are actively promoting their brands in Latin American and Western European countries by partnering with local distributors. However, the pricing of reusable pads is on the higher side in the region as compared to Asia due to stringent manufacturing standards and use of organic cotton materials, limiting mass adoption.

The Asia Pacific region is envisioned to exhibit the fastest growth in the reusable sanitary pads market over the forecast period. Countries like India and China are prime locations for both domestic consumption as well as exports. The availability of low-cost manufacturing hubs and raw material suppliers has enabled Southeast Asian countries especially Vietnam and Indonesia to emerge as key exporters. While China dominates imports to developed markets, India caters majorly to neighboring South Asian countries. The acceptance of reusable pads is rapidly increasing in tier-2 and tier-3 cities of India led by dedicated advocacy groups emphasizing the need for sustainable menstrual hygiene solutions.