REUSABLE SANITARY PADS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Reusable Sanitary Pads Market Size and Trends

Global reusable sanitary pads market is estimated to be valued at USD 2,297.4 Mn in 2024 and is expected to reach USD 4,425.3 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 9.8% from 2024 to 2031.

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The market is witnessing significant growth due to increasing awareness about benefits of reusable sanitary pads and growing focus towards sustainability. Reusable sanitary pads are more eco-friendly as compared to disposable ones which creates huge amount of non-biodegradable waste. Various government initiatives to promote reusable period products and availability of improved products with breathable fabrics are driving the sales of reusable sanitary pads. However, preference for disposable pads in developing nations and availability of cheaper substitutes may hinder the market growth to some extent during the forecast period.

Environmental concerns

There is a growing awareness about the environmental impact of various disposable products. Sanitary pads are mostly made of plastics and other non-biodegradable materials that take a very long time to decompose. When disposed of after every use, these contribute significantly to environmental pollution and waste clogging landfills and water bodies. Many consumers, especially younger demographic, are more sensitive about choosing products that have lower carbon footprint. Reusable pads provide an eco-friendly solution as these can be reused multiple times and eventually laundered. Made with organic cotton or bamboo fabric, these are completely natural and biodegradable. Using reusable pads for a few years can help eliminate hundreds of disposable pads from ending up in waste streams. As sustainability becomes an increasingly important decision-making factor, many consumers would switch to reusable pads just for their environmental benefits. Various environmental organizations and influencers are also promoting reusable hygiene products.

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While reusable pads have higher upfront cost than disposables, these prove economical in the long run. A small set of good quality, toxin-free cloth pads can last for several years with proper care and maintenance. Considering an average woman uses 10,000-16,000 disposable pads in her lifetime, reusable pads compensate their initial investment within 1-2 years. After the break-even point, these only require occasional fabric replacement or purchase of extras which brings down the annual cost. Especially for women in their reproductive age group, reusable pads work out much cheaper than disposables bought every month. Many cash-strapped students and budget shoppers have opted for reusable period products because of their pay-as-you-go pricing. Reusable pads being affordable in the long-run also addresses environmental and health concerns of today's informed consumers.