REUSABLE SANITARY PADS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Reusable Sanitary Pads Market, By Material Type (Cotton, Bamboo, Hemp, Synthetic, Others), By Distribution Channel (Pharmacy Stores, Hypermarket and Supermarket, E-commerce, General Stores, Others), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)

Published In : Apr 2024
Code : CMI6867
Pages :173
Formats :
Excel and PDF
Industry : Medical Devices

Market Challenges – Lack of awareness among individuals

One of the key challenges faced by the reusable sanitary pads market is lack of awareness. Many women remain unaware of reusable pads as an eco-friendly and cost-effective alternative. Further, outdated notions of stigma and taboo around menstruation in certain cultures restrict the market growth. High initial costs of pads also discourage some consumers. Retail availability of reusable pads is limited compared to disposables, hampering widespread adoption. Effective marketing campaigns are needed to tackle misconceptions and educate the potential market.

Market Opportunities – Growing demand for environmentally friendly products

The reusable sanitary pads market witness considerable opportunities owing to rising awareness about sustainable period care. Many women are switching to more environmentally products to reduce waste. Increasing support from NGOs and women empowerment platforms promotes reusable pads. The biodegradable material and cost savings over time provide a compelling value proposition. With e-commerce growth, accessibility issues are reducing, thus, creating lucrative opportunities for market development over the projected period.