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Spiritual Well-being and healingA large proportion of religious tourists are motivated by the prospect of enhanced spiritual well-being, inner peace, and relief from stress and even healing from diseases that they associate with their pilgrimages and festivals. Being in the proximity of places revered in scriptures or the presence of religious sites is considered spiritually uplifting. It offers an opportunity to pray for wellness, give offerings or participate in rituals aimed at alleviating health issues. This psychological assurance and faith in receiving spiritual benefits is a major driver for many devotees. The growing emphasis on spiritual health and holistic healing approaches in recent years has further strengthened such beliefs. Many destinations have therefore leveraged this sentiment skillfully in their marketing by highlighting the spiritual energies of their shrines. This supernatural appeal continues to be an important pull factor.
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