Consumers are increasingly seeking outdoor activities that are more physically engaging and adventurous. Many people view rowing as less exciting as compared to other activities like kayaking or stand-up paddleboarding. Rowing requires skill and practice to do effectively, making it less accessible for beginners. Storage and maintenance of rowing boats can also be an inconvenience. High costs of the boats and gear pose a barrier for many potential customers. Weather dependence is another challenge as rowing is typically not pleasant in very hot or cold conditions.
Market Opportunity: Health benefits due to cardio vascular exercise without putting stress on joints
With greater health and wellness awareness, more people are looking for low-impact cardio exercises. Rowing delivers full-body workout without putting stress on joints. As urban populations grow, accessible water sports near cities can attract new customers.
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